Content creation has established itself as a was to engage with new customers and inform existing clients of how your business has evolved and new products or services it has to offer. Copywriting with SEO heavy content is able to draw attention to your website by appealing to algorithms search engines use to meet the demands of web searches on various topics. The trend of searching for information on video platforms such as YouTube, Reels, and TikTok has also exploded in recent years. Millions of businesses in the USA use “vertical video” as a way to engage with viewers to inform, entertain, and promote sales/patronage.
But there are some things you might want to know about content creation before getting started. One particular issue is whether or not it is worth the investment to outsource content creation by a hired professional, or to simply use the resources you have in-house to promote your brand. Both methods have their advantages as well as disadvantages.
Content creation is a method in which information, entertainment, or marketing for branding is promoted through the use of media resources. Whether it is using writing through a blog which answers questions or provides new information to readers or videos on any number of platforms which can appeal to algorithms or searches, the information has to come from somewhere. Social media, such as Twitter, Facebook, LinkedIn, or other sources can also be used to connect with potential clients and customers. Podcasting has become a considerable factor in marketing and promotion of all sorts of industries, from manufactured goods to finance and services. Behind all of that information you will find a content creator. Writers, videographers, broadcasters, editors, and producers all work towards creating content and disseminate information across many platforms.
You already have a lot of resources at your disposal. Many businesses or organizations have the advantage of having staff members who offer a wide range of skills, or at the very least are capable of learning how to build new skillsets to implement the required tasks for content creation. Here are some advantages of in-house content creation.
Every strategy has its advantages and disadvantages, which is why it is important to see how deciding to do all of your work in-house might negatively impact your mission.
Hiring a professional in content creation isn’t for everyone, which may be limited by a number of factors such as the size of your company, budget, and availability of resources. Luckily there are a lot of resources for hiring freelancers who provide quality content at reasonable prices with competitive turn around times and levels of expertise. Here are some ways outsources works in your favor.
As a company grows, with it comes added costs, need for resources, and overhead. Outsourcing can allow a company to dedicate money and resources to production and quality of finished products rather than getting bogged down in the minutae of marketing research, analytics, and delivery of content. In other words, you can focus on your own strengths for your brand and potentially save costs at mid-range to upper-level scaling.
A concern of outsourcing would have to be liability. With less control over what hired content creators say, you run the risk of misrepresentation of your goods and services. Freelancers are generally limited liability corporations, which protect them from paying for damages on what they say or present in regards to your product.
Owner created content can compliment outsourced content to add authenticity and a personal touch from the owner. Interspersing content you have created with outsourced content gives you a varied landscape of voice, expertise, and investment in your brand. You have the concise control of an industry expert, tempered with the fast turnaround time and polished delivery of content from an expert content creator. The two things can compliment each other in dynamic ways which will appeal to viewers and readers.
Owners who take an interest in planning their content regardless of in-house or outsourced work gain a higher degree of control. Your branding includes marketing as well as production and services. By investing time and being present in outsourced work as well as in-house content creation, you can gain a foothold and an advantage over competitors. After all, this level of buy in helps you keep your finger on the pulse of what is going on and allows you assisted creative control over what is being promoted about your brand.
If you would like to learn more about content creation and the advantages and disadvantages of in-house vs. outsourced creators, please contact us. Your success might depend on your flexibility and investment in outsourcing or redirecting resources to keeping your content creation close to home. Curating your experience can lead your company in new, exciting directions.